Google Shopping
Google Shopping showcases your products in Google search results with images, prices, and store details targeting ready-to-buy shoppers. At Rainbow Creations, we set up and optimize your Merchant Center feed and Shopping campaigns to drive qualified traffic, increase conversions, and maximize your e-commerce ROI.
- Google Merchant Center Setup & Optimization
- Product Feed Management
- Smart Shopping & Performance Max Campaigns
- Audience & Bid Strategy Optimization
- Performance Tracking & Reporting
- Competitive Analysis & Market Insights
Rainbow Creations
How our Google Shopping service can help grow your revenue
Google Shopping
Rainbow Creations Google Shopping service puts your products directly in front of high-intent buyers actively searching to purchase. We optimize your product feed, structure smart campaigns, and refine bidding strategies to maximize visibility, clicks, and conversions while tracking ROAS to ensure profitability.
By targeting shoppers ready to buy, we turn Google searches into sales, reduce wasted ad spend, and scale your e-commerce revenue efficiently and predictably.
what you get
What is included in our Google shopping services?
When you partner with Rainbow Creations, you’ll gain access to our full range of services.
Google Merchant Center Setup & Feed Optimization
We configure your Google Merchant Center account and optimize your product data feed ensuring accurate titles, descriptions, categories, pricing, and images. Clean, compliant feeds prevent disapprovals and improve product visibility, helping your items appear in relevant searches with the best chance to convert.
Smart Shopping & Performance Max Campaign Management
We build and manage AI-powered Shopping campaigns that automatically optimize bids, audiences, and placements across Google Search, Display, YouTube, and Gmail. These campaigns target high-intent shoppers, maximize ROAS, and adapt in real time to drive consistent sales with minimal manual oversight.
Audience Targeting & Remarketing Integration
We layer strategic audience segments including past visitors, cart abandoners, and high-value customers into your Shopping campaigns. This ensures your products are shown to users most likely to convert, boosting efficiency, reducing cost per acquisition, and increasing lifetime customer value through smart remarketing.
Performance Tracking, Reporting & ROAS Optimization
We monitor key metrics like impressions, clicks, conversion rate, and Return on Ad Spend (ROAS), delivering clear monthly reports with actionable insights. Using this data, we continuously refine bids, budgets, and product priorities to scale what works and eliminate waste driving sustainable, profitable growth.
Creating Success
What makes our Google shopping services so effective?
Precision Targeting & Keyword Strategy
We conduct in-depth keyword research to identify high-intent, low-competition terms aligned with your business goals. By structuring tightly themed ad groups and leveraging match types, negative keywords, and audience signals, we ensure your ads reach the right people at the right moment with maximum relevance and minimal wasted spend.
Compelling Ad Copy & Landing Page Alignment
Our team crafts persuasive, benefit-driven ad copy that resonates with your audience and drives clicks. Crucially, we align every ad with a high-converting landing page ensuring message continuity, reducing bounce rates, and boosting Quality Scores, which lowers costs and increases ad visibility over time.
Continuous Optimization & Performance Accountability
We don’t “set and forget.” Using real-time data, we A/B test ads, refine bids, adjust budgets, and scale top performers weekly. With transparent reporting on KPIs like CPC, CTR, conversion rate, and ROAS, you always know your campaign’s impact and how we’re improving it.
The proof is in the numbers
Why Google shopping can bring in the numbers
85%
Google Shopping ads drive 85% of all retail search ad clicks (Google, 2023) dominating visibility in product searches and capturing high-intent shoppers.
30%
Retailers using Google Shopping see up to 30% higher conversion rates compared to traditional text ads thanks to visual, product-specific listings that build trust and reduce decision fatigue.
13%+
Brands leveraging Performance Max (Google’s AI-powered Shopping campaigns) report 13%+ average increase in ROAS (Google Economic Impact Report) scaling sales efficiently across Google’s entire ad inventory with smart automation.
FAQ
FAQs about Google Shopping
Looking to learn more about Google Shopping for your business? Browse our FAQs:
No, you can run Google Shopping campaigns with an online-only store. As long as you have a live e-commerce website with a secure checkout and accurate product data, you’re eligible to advertise.
Google Shopping ads display actual products with images, prices, and brand names directly in search results, while text ads show only headlines and descriptions. Shopping ads target users further down the purchase funnel making them more visual, specific, and conversion-focused.
You’ll need a Google Merchant Center account with a verified product feed (including titles, prices, images, and availability) and a linked Google Ads account. We handle setup, optimization, and campaign management so you can start selling faster.
We track key metrics like impressions, clicks, click-through rate (CTR), conversion rate, cost per acquisition (CPA), and Return on Ad Spend (ROAS). These insights help us optimize bids, budgets, and product performance to maximize profitability and scale what works.
